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Article from HOMEMOVE November 14, 2009

jml urges holiday villa owners to focus on marketing

November 14, 2009 by Gill Montia

jmlvillascom is reminding owners of overseas self-catering holiday homes that the long dark evenings of winter are just the time when people think about next year’s vacation.

The firm, which advertises holiday villas and apartments in France, Italy, Spain, Greece, Portugal, the UK, Cyprus, Belgium, Malta, Croatia, Ireland, Poland, Bulgaria, Morocco and even further afield, is therefore urging property owners to think about marketing.

According to jml, the number of holiday rental properties in Europe and worldwide is increasing and the right level of exposure is essential, especially when the global economic downturn is taken into account.

The firm’s spokesman, Philip Suter, advises: “Property owners should make sure that they give a very detailed and interesting description of their holiday rental and surrounding area.”

In related news, Britons who let out holiday homes in the UK will need to maximise on lettings in 2010 as they are likely to lose their furnished holiday lettings tax relief in April of next year.

New legislation, details of which are expected in this month’s pre-Budget report, are expected to outline changes to the tax rules for furnished properties available to let for at least 140 days a year and actually let for 70 days year.

The new measures could affect around 60,000 individual second-home owners, who form the core of the UK’s holiday lets market, and can currently offset the cost of furniture and fittings against tax.

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